Wednesday, May 6, 2020
Microbiology Steps in Adenoviral DNA
Question: What is latency, and which viruses have the potential for latency and why? Why are vaccines for influenza not always effective? Define cytopathic effect. How do viruses differ from bacteria? List the eight human herpesviruses, describe their similarities, and how they affect humans. Describe each of the hepatitis viruses, include nucleic acid type, transmission, and effect on humans. Answer: Describe how viruses multiply. Viruses do not have enzymes for protein or energy production. A virus multiplies by invading host cells and directing the host machinery to produce viral enzymes, proteins and nucleic acids. Its uses host cells ATP storage to power through the processes (IbriimoviÃââ⬠¡ et al.,2013). What is latency, and which viruses have the potential for latency and why? Latency is the capacity of some viruses to lie dormant in a host cell for a prolonged period (Sin Dittmer, 2013). Several eukaryotic viruses including herpesviridae and retroviridae show latency. Latency is a part of certain virus life cycle. After initial infection, the viral particles stop proliferating and any reaction with the host cell stops. Why are vaccines for influenza not always effective? The effectiveness of influenza vaccines depend upon age, risk group and health of the patient. The year and the time also influence the effectiveness of flu vaccine. Define cytopathic effect. When viral infections cause structural changes in host cells, the resulting effect is called cytopathic effect. The virus lyses the host cell and treats it as its own reproductive unit. How do viruses differ from bacteria? Bacteria have ribosome while viruses do not, bacteria have cell wall but viruses do not have cell wall, bacteria reproduce by fission while viruses reproduce by invading host cells. These are the few differenced between bacteria and viruses. List the eight human herpes viruses; describe their similarities, and how they affect humans. The eight human herpes viruses are: HHV-1, HHV-2, HHV-3 or VZV, HHV-4, HHV-5, HHV-6A and 6B, HHV-7, HHV-8 HHV-1,2 and 3 are from the alpha subfamily. Whereas HHV-5,6A, 6B and HHV-7 are from the beta subfamily and HHV-4 as well as HHV-8 are from the gamma subfamily. HHV-1 and 2 cause oral and genital herpes, HHV-3 cause chickenpox and shingles, HHV-4 causes a number of infectious disease. The other viruses affect also cause infections. HHV-1: site of latency-neuron, transmission-sexual contact, effect-oral/genital herpes HHV-2: site of latency-neuron, transmission-sexual contact, effect- oral/genital herpes HHV-3: site of latency-neuron, transmission-respiratory and close contact, effect- chicken pox and shingles HHV-4: site of latency-B-cell, transmission- close contact, transfusion, tissue transplant and congenital, effect- infectious diseases HHV-5: site of latency-monocyte and lymphocyte, transmission- saliva, urine and breast milk, effect- infectious mononucleosis-like symptom HHV-6A and B: site of latency-T-cell, transmission-Respiratory and close contact, effect- sixth disease HHV-7: site of latency-T-cell, transmission- not decided, effect- roseola infantum HHV-8: site of latency-B-cell, transmission- close contact, effect- Kaposis Sarcoma, etc. Describe each of the hepatitis viruses, include nucleic acid type, transmission, and effect on humans. HEP A HEP B HEP C HEP D HEP E HEP F HEP G Nuclei Acid Type SSRNA DNA SSRNA Negative sense SSRNA SSRNA - SSRNA Transmission Faeco-oral route Blood bourne Blood bourne Faeco-oral route Faeco-oral - Faeco-oral Effect on Humans Fever, Jaundice, Altered LFT Fever, Hepatitis leading to fulmina failure More chronic hepatitis, fever, Jjaundice, altered LFT Fever, Altered LFT, Jaundice Fever, Altered LFT, Jaundice - Mild to no symtptoms References IbriimoviÃââ⬠¡, M., Lion, T., Klein, R. (2013). Combinatorial targeting of 2 different steps in adenoviral DNA replication by herpes simplex virus thymidine kinase and artificial microRNA expression for the inhibition of virus multiplication in the presence of ganciclovir.BMC biotechnology,13(1), 1. Sin, S. H., Dittmer, D. P. (2013). Viral latency locus augments B-cell response in vivo to induce chronic marginal zone enlargement, plasma cell hyperplasia, and lymphoma.Blood,121(15), 2952-2963.
Tuesday, April 28, 2020
Reaching the Peak of my Mountain free essay sample
Being enrolled into elementary school marked the day that the first brick on my pathway would be cemented to the ground never to be removed again. This marked just the beginning of my thirteen years of paperwork to prove my work ethic and intelligence to my peers and colleagues.However, working and worrying about other matters during these years seemed to occupy my workspace. I didnââ¬â¢t always care for grades and the ever so critical GPA that determines everything. Even though my grades arenââ¬â¢t the best of the century, I know Iââ¬â¢m not a quitter. Just a few months ago in the summer of 2014, I remember a challenging task that I didnââ¬â¢t think would teach me such a great life lesson. Being with my friends in Colorado, visiting our friend that recently moved there for his dads work. Like any other person from Texas, seeing a mountain can be breathtaking. We will write a custom essay sample on Reaching the Peak of my Mountain or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Being in the youth age, I immediately wanted to reach the peak of a mountain once we settled into my friendââ¬â¢s home. Once we arrived to a mountain suitable for us to climb, looking at it from the basin truly made me feel meaningless to the scale of the Mountain, the Earth, and the Cosmos.Already, the altitude in Colorado knocks the breath out of me within just a few steps. Continually climbing upwards using my hands and feet for over four hours was one of the most difficult things I could have ever imagined. Although looking back now, the challenge improved me. Halfway up the mountain, once we found a clear spot for a beautiful scenery spot just seeing the size of our car at the bottom was jaw dropping.I wanted to keep going up the mountain to reach the peak and view a full panorama of the world around me. Things just got more challenging though, I kept wanting to turn around and travel down the mountain, but my friends kept continuing forward, so I couldnââ¬â¢t turn back now.We finally hit the steepest part of the mountain with rocks attached to breakable soil. I remember grabbing a rock to pull myself up, and when I was halfway up the rock it broke away from the surface which caused me to fall and slide into a tree. That fall made me realize Iââ¬â¢m not immortal, and one wrong slip and my gravestone will be calling my name short noticed. I immediately stood up and marched onwards. Nearing the peak of the mountain was the most memorable thing I could ever experience, the clouds were just a few hundred feet above us, and we could see over the mountains across the valley leading to even more massive peaks covered with snow during the summer. Seeing Highway 70 with the ant line never stopping or ending, that is when I truly felt like a spec in this universe. Now I know this story wasnââ¬â¢t anything special, however it showed me that no matter how steep the road ahead of me gets, and what challenges come before me, I know that I can keep climbing no matter what. As long as I have the motivation to keep going, nothing is going to get in my way. The peak of the mountain symbolizes a milestone in the things I would like to achieve in life; I want to leave my footprint everywhere. I was put on this planet for a reason, and I intend to find out why.
Tuesday, April 14, 2020
Why Students Are Turning to Profile Samples in Their Essay Writing
Why Students Are Turning to Profile Samples in Their Essay WritingStudents everywhere are finding that essay samples essays are a valuable resource. These tools can offer insights to essay topics and practice essay subjects, and they are an important part of the academic writing process. Many students avoid using essay samples because they feel that they aren't used to the process of essay writing, but this is not the case.First, profiles can help students prepare for their essay by giving them practice in the actual writing of the essay. They give students ideas about how to structure the essay, how to organize their thoughts, and what to keep from them, including any anecdotes or other information. Essay samples help students when they need to write in a particular format or style. Even if they're not very familiar with it, the tips on how to conduct the essay and how to write it will be easy to learn from these samples.The second reason why essay writers and editors are using prof ile samples is that they offer information that is not readily available on the Internet. On the Internet, one usually finds information about current events in current affairs, which cannot be found in profile samples. Profile samples are helpful because they are usually from actual students or adults who have done the work and turn them in to the submission service. Profiles are designed to demonstrate how to do a sample essay, and thus they provide a much needed bridge between students and essay writing.The third reason why essay editors and writers are using profile samples is that they are useful in providing tools that can be used for other essay writing projects. Essay samples can be used in other formats, as well, including not only a profile sample but also how to write a research paper, a thesis statement, and a dissertation. If a student has an idea about how to structure an essay, and can come up with an essay topic of their own, then they will be able to use a profile s ample to begin writing.Some writers and editors also prefer using profile samples for their own use. While some people look at profile samples and see a list of all the things that should be in the essay, others enjoy looking at a profile sample because they feel like they're not only getting ideas from it, but from someone who is actually doing the writing themselves. This can be a great feeling for anyone.So, what is the best way to learn how to use profile samples? The answer is to try to go through several profiles so that you understand the guidelines for writing a profile. Once you have a good understanding of how to structure an essay, you can then ask a friend or family member to write a profile for you.The basic thing that you need to know about writing a profile, then, is that the profile samples should be tailored for the type of person that they are intended for. This means that the profile should speak directly to the reader and provide them with an insider's insight in to the life of the person that the profile is written for. It should also provide the student with useful information about the character, accomplishments, and lifestyle of the person so that the reader will be more interested in the student than simply on his or her good qualities.These are just a few reasons why students are turning to profile samples. If you are looking for a place to find a lot of great advice and insight, you should definitely consider signing up for a subscription to our free essay writing tips.
Friday, March 20, 2020
The Society Within Romania and Trompenaars principles â⬠History Essay
The Society Within Romania and Trompenaars principles ââ¬â History Essay Free Online Research Papers The Society Within Romania and Trompenaars principles History Essay The Power Distance Power distance describes the degree of equality between different people within a particular society or group. Also described Hofstede, as: ââ¬Å"power distance is the extent to which people expect and are willing to accept that power is distributed unequally. Inequality of power is a basic fact of life. It cannot be 100% eliminated. It is impossible to have no power distance, because this means that everyone is exactly equal (skills, actions, genetics etc) unless you are on about a bunch of identical lumps of rocks. Inequality can take many forms ââ¬â the differences of physical and mental characteristics, social status and prestige, wealth, political power, rights, privileges etc. All of these are somewhat independent of each other, and in fact the link between them is culturally dependant. Not to put too fine a point on it, Romania is obviously a country with a high power distance. First of all, Romanians seem to expect differences in power between people, yet they are often cynical about personas in positions of authority. They love to ridicule authority and people in position of power. For example, the president of the country is said to be the most popular person among the population due to his hilarious way of behaving in different situations. Furthermore, offices in Romania are ruled by formality. Subordinates are rarely allowed to call their supervisors by their first name. The same thing happens in schools too. While in American schools one can find sheer informality, in Romania is exactly the opposite. If the society wants a lower power distance level, someone should take steps to make this exaggerated formality from schools a thing of the past. In addition, even the ways to say HELLO in Romania are bound to follow up certain rules. For example, if you are the secretary you canââ¬â¢t greet the same way your working colleagues and your boss. Greetings are subject to the same strict rules of formality and informality. Some extremely important consequences of a high power distance level are the sudden changes in government and the autocratic / absolutist governments. In days gone by, this has been more than obvious in our country. Letââ¬â¢s think of the 1989 Revolution when the Communist leaders were killed. In this day and age we find a certain polarization of left / right wing parties which is another consequence of a high power distance. If we now summarize, it stands to reason that Romania has a high power distance level. INDIVIDUALISM Individualism ââ¬â this dimension focuses on the degree to which a society reinforces individual or collective achievement and interpersonal relationships. If a country has a high Individualism score, this indicates that individuality and individual rights are dominant. Individuals in these societies tend to form relationships with larger numbers of people, but with the relationships being weak. A low individualism score points to a society that is more collectivist in nature. In such countries, the ties between individuals are very strong and the family is given much more weight. In such societies members lean towards collective responsibility. In my opinion, Romania is among the most individualistic countries in the world. First of all, the combination of this individualism with the communist emphasis upon engineering and task skills has resulted in a nation with almost no sense of what the sociologist Ulrich Beck refers to as ââ¬Å"the otherâ⬠. People do not give much consideration to their group needs when making decisions. Witness the selfishness if the political class, or the greed of the national business elite, both on the back of great poverty and exploitation. Too frequently do Romanians show little concern for pride in their own work. This leads the task element of leadership being measured in quantitative rather than qualitative terms. For example, people often ask themselves ââ¬Å"Did I finish all my paperworkâ⬠rather than ââ¬Å"How much value did I add by doing so?â⬠. Journalists, for example, complain every day about their subjects (politicians) but they do not take personal responsibilities for their own actions. Whilst such complaints can be heard the world over, the scale of the problem is more widespread, deep rooted and damaging here than anywhere else. Apart from this, there is another issue to present. Whenever something goes wrong in Romania, there is a strong tendency for people to consider themselves as victims of circumstance, which leads to two subsequent effects. First of all, they exhibit passivity in the face of gross public abuses. Secondly, they have the tendency to find outsiders to blame. This can be proved by a very good example: the Emma Nicholson scandal over childrenââ¬â¢s homes. Rather than face the issue, the country seemed to unite in outrage at how this foreign woman dared to expose the things that we donââ¬â¢t speak about. This, of course, underlines the weakness of the society. UNCERTIANTY AVOIDANCE Uncertainty avoidance ââ¬â this dimension concerns the level of acceptance for uncertainty and ambiguity within a society. A country with a high uncertainty avoidance score will have a low tolerance towards uncertainty and ambiguity. As a result it is usually a very rule-orientated society and follows well defined and established laws, regulations and controls. A low uncertainty avoidance score points to a society that is less concerned about ambiguity and uncertainty and has more tolerance towards variety and experimentation. Such a society is less rule-orientated, readily accepts change and is willing to take risks. Another definition is given by Hofstede: ââ¬Å"uncertainty avoidance is the extent to which the members of a culture feel threatened by uncertain or unknown situationsâ⬠. The essence of uncertainty is that is a subjective experience. But according to Hofstede, feelings of uncertainty are not only personal, but may also be partly shared with other members of society. Risk taking is an important factor, which is usually associated with entrepreneurial activity. When a cultural distance between countries increases, also will the uncertainty and the perceived risk. Romania is part of the group of countries with a high uncertainty avoidance score. A good example to prove this fact is to use Sanna Sundqvistââ¬â¢s study, entitled ââ¬Å"Cross-cultural adoption of wireless communications: effects of cultural distance and country characteristicsâ⬠. The study tries to analyze the cultural differences in adoption of wireless communications. In order to test the effects of cultural similarity, the study groups some countries on the basis of their cultural dimensions. Based on Hofstede indices, the 48 countries were classified using hierarchical cluster analysis into five segments. For example, cluster five contained countries like Denmark, Finland, Norway, Sweden and Netherlands, cluster four: China, Hong Kong, Singapore, cluster two: USA, Austria, U.K., Australia etc, cluster one: Argentina, Italy, Japan, Brazil, Germany etc. while cluster three had countries like Chile, Baltic countries, ROMANIA, Venezuela, Taiwan, Thailand, Peru etc. The results proved that cluster V has adopted wireless communication earliest while cluster three has adopted significantly later. This proves the fact that Romania, situated in cluster 3, is a country that does not accept changes easily. Another reason for this high level of uncertainty avoidance could be the fact that the Romanian nation is very old, and it has survived numerous wars, political upheavals and economic changes. Hence, Romanians have a greater fear of the unknown. Moreover, it is known that a country with a high uncertainty avoidance level will adopt due to imitation or in order to diminish risks and uncertainty, in Romaniaââ¬â¢s case, F the integration in the E.U. We are among the last countries to make this step. While it is true to say that we donââ¬â¢t have the necessary economic standards to join the E.U. I nevertheless think that from a different point of view this delay is also due to the high uncertainty avoidance level. Citizens being critical of their own nation is another characteristic feature of a country with a high uncertainty avoidance level. Romaniaââ¬â¢s population is never satisfied by any performances of the country. They always find a reason to put the negative part of an achievement in front of the positive one. MASCULINITY Masculinity ââ¬â this dimension pertains to the degree societies reinforce or do not reinforce, the traditional masculine work role model of male achievement, control and power. A high masculinity score indicates that a country experiences a higher degree of gender differentiation. In such cultures, males tend to dominate a significant portion of the society and power structure. A low masculinity score means a society has a lower level of level of differentiation and inequity between genders. In these cultures, females are treated equally to males in all aspects of the society. The IBM studies revealed that (a) womenââ¬â¢s values differ less among societies than menââ¬â¢s values; (b) menââ¬â¢s values from one country to another contain a dimension from very assertive and competitive and maximally different from womenââ¬â¢s values on the one side, to modest and caring and similar to womanââ¬â¢s values on the other side. The assertive pole has been called masculine and the modest, caring pole feminine. It stands to reason that Romania has a high masculinity score. To begin with, most of the VIPââ¬â¢s in Romania are men. The president is a man, the prime minister is a man, most of the other ministers are men, the secretaries of the state are men and so on. I would like to analyze the administration board of BNR, the national bank of my country, to prove my point. This board has the following structure: Governor: Ph.D Mugur Isarescu First Deputy Governor: Ph. D. Florin Georgescu Deputy Governor: Ph.D. Eugen Dijmarescu Deputy Governor: Ph.D. Cristian Popa Member: Ph.D. Silviu Cerna Member: Maria Ene Member: Agnes Nagy Member: Ph.D. Napoleon Pop Member: Ph.D. Virgiliu Stoenescu As we can see, 77.77% of the members are men while only 22.23% are women. Another important fact is that the inequalities between men and women in Romania are structural, rather than merely contingent, and a pervasive phenomena rather than a temporary consequences of the transition. It is a fact that the rising of unemployment has constantly affected women more than men, while women are over-represented in the lowest wage sectors of the economy (especially agriculture, healthcare and education). Furthermore, even the legislation from this country encourages masculinity. The best example to list here is the age of retirement which is not the same fro men and women. Women have lower retirement ages than men. Fewer years of contributing to the system combined with the data that indicates that women earn on average 83% of menââ¬â¢s earnings will result in lower average pensions for women. More worrying is the increase number of women moving from formal, paid employment to the informal sector or into unpaid family labor, situations in which it is unlikely that contributions will be made into the social, health or pensions system, resulting in a growing number of women potentially facing old age without pensions at all. The employers in Romania often regard the aspect of gender when hiring new people. For example, they prefer men engineers rather than women engineers, which is, of course, a discrimination as the only difference between men and women should be made when a job implies physical effort. By and large, I think that these characteristic features of Romania are really clear and that they are not unchangeable. In my opinion, each feature of each country varies in time. Maybe in some decades, the high level of masculinity and power distance will be a thing of the past, and we shall live in a better country with better people and smarter rules. Research Papers on The Society Within Romania and Trompenaar's principles - History EssayQuebec and CanadaCapital Punishment19 Century Society: A Deeply Divided EraBringing Democracy to AfricaEffects of Television Violence on ChildrenPETSTEL analysis of IndiaStandardized TestingAssess the importance of Nationalism 1815-1850 EuropeInfluences of Socio-Economic Status of Married MalesRelationship between Media Coverage and Social and
Tuesday, March 3, 2020
The History of Postage Stamps
The History of Postage Stamps Before adhesive paper stamps came along, letters were hand-stamped or postmarked with ink. Postmarks were invented by Henry Bishop and were at first called Bishop mark. Bishop marks were first used in 1661 at the London General Post Office. They marked the day and month the letter was mailed. The First Modern Postage Stamp: Penny Black The first issued postage stamp began with Great Britains Penny Post. On May 6, 1840, the British Penny Black stamp was released. The Penny Black engraved the profile of Queen Victorias head, who remained on all British stamps for the next 60 years.à Rowland Hill Invents Adhesive Postage Stamps A schoolmaster from England, Sir Rowland Hill invented the adhesive postage stamp in 1837, an act for which he was knighted. Through his efforts, the first stamp in the world was issued in England in 1840. Roland Hill also created the first uniform postage rates that were based on weight rather than size. Hills stamps made the prepayment of mail postage possible and practical. Hill had received a summons to provide evidence before the Commission for Post Office Enquiry in February 1837. In providing his evidence, he read from the letter he wrote to the Chancellor, including a statement the notation of paid postage could be created ...by using a bit of paper just large enough to bear the stamp and covered at the back with a glutinous wash....à This is the first publication of an unambiguous description of a modern adhesive postage stamp. Hillââ¬â¢s ideas for postage stamps and charging paid-postage based upon weight soon came to fruition and were adopted in many countries throughout the world. With the new policy of charging by weight, more people began using envelopes to mail documents. Hillââ¬â¢s brother Edwin Hill invented a prototype of the envelope-making machine that folded paper into envelopes quickly enough to match the pace of the growing demand for postage stamps. Rowland Hill and the postal reforms he introduced to the UK postal system are immortalized on several commemorative postage issues of the United Kingdom. William Dockwra In 1680, William Dockwra, an English merchant in London, and his partnerà Robert Murrayà established theà London Penny Post, a mail system that delivered letters and small parcels inside the city of London for a total of one penny. The postage for the mailed item was prepaid by the use of a hand-à stampà to frank the mailed item, confirming payment of postage.à Shapes and Materials In addition to the most common rectangular shape, stamps have been printed in geometric (circular, triangular and pentagonal) and irregular shapes. The United States issued its first circular stamp in 2000 as aà hologramà of the earth.à Sierra Leone and Tonga have issued stamps in the shapes of fruit.à Stamps are most commonly made from paper designed specifically for them and are printed in sheets, rolls or small booklets. Less commonly, postage stamps are made of materials other than paper, such asà embossedà foil.
Sunday, February 16, 2020
Effectiveness of Controversial Advertising (Marketing Communications) Essay
Effectiveness of Controversial Advertising (Marketing Communications) - Essay Example According to Hosford-Dunn, et al. (2000, p.163), the basic functions of advertising are: to inform, persuade, or remind and reinforce customers so that information about the products and services will be disseminated and eventually sell themselves. Advertising is one of the marketing strategies that is used in communicating information with a purpose of influencing individual about a certain product or services in order to stimulate market demand. Advertising is considered as a business activity for it involves money and time; however, this activity is naturally visible, in fact, it is prone to public criticisms particularly when it did not meet consumer expectations and satisfactions, and when it delivered false advertising. Advertisements are considered to be successful if they affect people purchase power and consequently increase sales turnover, sales revenue and elevate brand awareness. All advertising efforts are expected to originate from genuine, unique and eye catching idea; however, marketers nowadays are crossing the traditional line and run controversial advertisements. The main thrust of this paper is to discuss the effectiveness of controversial advertising as a method of successfully selling a product. Controversial Advertising During the 19th and the 20th century when competition is becoming more intense, companies have increased their interest in using advertisements just to be competitive. There are billions of advertisements appearing in a day and this number is growing rapidly. This overwhelming information received by the viewing public had made them saturated and lessen their attention toward every advertisements because they go unnoticed and viewed in an unconscious manner. In order for advertisers to hold new chances in gaining public attention and awareness, they downplay shocking advertisements that are morally daring and offensive to the public. According to Jeurissen (2007, p.158), ââ¬Å"for those who have the courage to publish a c ontroversial advertisement, there is a chance that their message will become the subject of a lively discussion: people will start to talk about it...â⬠Adventurous marketers preferred to use controversial advertising as a method of successfully selling a product because they believed it will cause curiosity in people awareness and make everyone remember. However, a great percentage of consumers said that these kinds of advertisements leave negative consequences. The Effectiveness of Controversial Advertising Nowadays, advertisements are made to execute themes that are beyond the line of creativity and are sometimes exaggerated, eye catching and more controversial than ever just to capture the attention of the viewing public. The print advertisements below are some of the controversial advertising campaigns whose concepts are extreme and shocking just to promote products or services (see figure 1). Figure 1: Controversial and Disturbing Print Ads Source: Huang, 2010 This patter n addresses organizational message that is beginning to emerge wherein advertisers use gore, violence, nudity, sexual connotation, etc., which used to show social, political, and moral conflicts. However, according to Wright (1997, p.141), ââ¬Å"the messages of other controversial ads might be less bland, such as
Sunday, February 2, 2020
Business Continuity and Crisis Management Essay
Business Continuity and Crisis Management - Essay Example As the study outlines most comments that arise in the use of business continuity and crisis management is that people tend to confuse its role with that of insurance companies. The manner in which business continuity and crisis management are also explored by providing an example from the City of London Resilience Forum. Introduction Business continuity management helps to ensure continuity of a business by focusing on the critical business process within and outside the organization. Unplanned events have a very devastating effect on both small and big businesses and they range from fire, damage to illness of key staff, IT system failure that makes it impossible to carry the smooth running operations of a business. The negative impact of business crisis is that it can make business loose customers who make an important component of the business and prevent the closure of businesses. Good planning of the business process helps minimize the potential impact of disaster thus prevent it from happening and spoiling for the business. Business continuity is an all-inclusive management process that recognizes potential effects that impends a business and gives an agenda for building elasticity and the ability for the organization to safeguard the interest of various stakeholders. According to Blyth, business continuity involves the management approving a strategic and tactical approach to dealing with emergency disasters that are unforeseen and may pose a negative effect to the company. In addition, business continuity can be defined as a cost-justified method aimed at reducing risks that may hinder the continuity of a business in the event of a disaster. Elliot, Swartz and Herbane in their book define business continuity as responding to a business interruption in such a way as to achieve the lowest level of inconvenience possible for the continued stability of the business. According to Regester and Larkini business continuity involves identifying the potential issu es that threaten to interfere with the existence of a business and formulate a framework that can effectively handle such issues whenever they arise. According to Kadam, business continuity management aims at managing risks in order to guarantee that the company endures in operating at the lowest prearranged risk level. An organization applies business continuity and crisis management practices to ensure continuity in the ways a business handles various crises. From this paper it is clear that the need for businesses to apply business continuity and crisis management strategies is conceived from the need to provide assurance for the continuity of the business process. The management should ensure that their business continuity and crisis management framework is able to restore a business to its earlier position and preserve all sectors of the business. Business continuity management is thus more than a crisis management since it is a comprehensive program that helps a business react quickly and effectively when faced with unplanned interruptions.
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